Benefit Gimme Brow in Light/Medium is a brow gel with fibers that adhere to both the skin and hair. Gimme Brow only comes in two shades and Light/Medium is the lightest shade. It is a light taupey brown shade, but it can be built up to be darker. It contains 0.1 ounces and retails for $22.
These are my bare brows. I took these pictures when my hair was blonde and so my brow hairs were slightly lightened to match. My hairs are long and they tend to droop down. There are some sparse areas, but it's not too bad. I just like to fill them in a bit to make them look fuller.
As you can see, the gel also adhered to my skin to gave my brows a "base color" to make them look not as sparse. The actual hairs became a bit lighter and cool toned. My personal preference is cooler toned brows and so this color was perfect for me.
For some, this is just enough for some people but I like to pair this up on top of a brow pencil. I do use it just like this on my lazy or quick face days. The gel holds my hair very well and the color didn't flake or look patchy even at the end of the day.
The brush is very small and is so great. It helps create precise shapes for any brow size. The other brow gel I tried by Maybelline had a weird ball brush that was way too big, but the Benefit brush is so much better.
The complaints are small, but they are something to think about. It is incredibly small and for $22, it hurt so much to initially buy it. There's also a strong chemical smell too it. It's not such a big problem because I'm putting it on my brows and away from my nose, but it really surprised me the first time I opened the tube.
Final thoughts: The first time I used this, I completely understood the hype. I would never have bought it if I didn't had a discount, but I'm really glad I did. I'm going to keep looking for a dupe, but it is a really great brow gel. It adds thickness to your brows and has such great color pigmentation. Gimme Brow also holds the brow hairs in place really well. Benefit really needs to expand on the color selection though because Light/Medium and Medium/Deep is definitely not going to fit everyone. I'm not sure if at this point that I will repurchase because I don't use brow gel every day, but I will certainly cherish this amazing product until it's gone.
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