Etude House recently brought out their Big Cover collection and includes base products that perfect and create flawless skin. Each of the items in this line are different takes on concealer, but they're all high coverage products. The products I will be reviewing are the Big Cover Concealer BB SPF50+ / PA+++ in #23 Sand and the Big Cover Cushion Concealer SPF 30/PA++ in Peach Pink and they both can be found on the global Etude House website here.
Just as a heads up, this will be a picture heavy post but it will hopefully be less wordy than the other Pink Bird Box I talked about last month. There will be another post later this week to talk about the Look At My Eyes Monkey Wish Eyes that I also got in this month's box!
The Etude House Big Cover Concealer BB in Sand* contains 1.05 ounces / 30 grams of product and retails for $18.00. The best way for me to describe this product is that it's a full coverage foundation that can also be used as concealer. The claims of this product include being high coverage while feeling light on the skin with a "long-wearing texture" and also has skin conditioning functions.
Etude House calls the applicator a "Multi-Touch Tip." It slightly dips in and it helps pick up more foundation out of the bottle. It's long enough that you can use it to spread the product, but it's thin enough that the tip can be used to just pin point conceal blemishes. I personally just put the bb concealer on my finger though because I don't want the applicator to directly touch my face.
For some color references, here are swatches of some of my foundations.
L to R -
Etude house Play 101 Stick Foundatoin in #4 Sand
Etude House Big Cover Concealer BB SPF50+ / PA+++ in #23 Sand
L'oreal Infallible Pro-Matte Foundation in 105 Natural Beige
Bourjois Healthy Mix Foundation in #54 Beige
Illamasqua Skin Base Foundation in #10
L - Bare Face
R - 1 layer of the Etude House Big Cover Concealer BB all over my face and concealer a bit more on the center of my face; I also have the rest of my makeup on including bronzer and highlighter
I was honestly really surprised at how much coverage I got out of this product. As you can see above, most of the redness and blemishes are cover. The only thing that really sticks out to me are the darkesst acne marks I have. Considering how my heavy duty Cover FX Custom Cover Drops don't even cover up those kind of acne marks for me, I would say the Concealer BB provides full coverage.
It's not as obvious in natural lighting, but this product is way too light for me. I was luckier with the Play 101 Stick Foundation because it is more sheer, but the Concealer BB is so pigmented. I had to really buff in the product all over my face and down my neck, but you can still tell something was off. This isn't a con for the product, but I just wanted to point out that anyone darker than the intended audience probably won't be able to easily "shift" the coloring enough to make it wearable. If you really love this product, there are colored drops that darken and lighten foundations without changing the coverage though.
The texture is a bit more creamy because of the concealer aspect but it wasn't thick. It also felt light on my skin, but I did find some issues with it. My preferred method of application for the Concealer BB is with a buffing brush. When I used my BeautyBlender, the product seemed to just sit on my skin and didn't stay on as long. It felt weird all day and I couldn't stop checking my face to see if it still looked okay. With a buffing brush, it seemed to set a lot better and lasted longer throughout the day. I also got full coverage quicker with the brush and so there was less product to slip around.
L - Right after application using a buffing brush
R - 12 hours after initial application
L - 10 minutes after application
R - 12 hours after initial application
As you can see, this Concealer BB does not last all day on me. If this is your color, it will fade more gracefully. It's just that since it's lighter than me, it is a bit more obvious. The Concealer BB is already a dewy foundation and it just gets dewier and dewier by the hour. The coverage kind of faded on my cheek, but I fully blame myself because I tend to lean on my hand during work. When I used my BeautyBlender instead of the buffing brush, you can see more of the product shifting and streaks around on my t-zone.
I would say this product started to break down after 4-5 hours on me. I have dry cheeks and an oily t-zone though. If you have drier skin all over, this would work better on you. For me, this is strictly a winter and chore day kind of base. I would be too worried throughout the day about it breaking down on me. I can use this product strictly as under eye concealer throughout the year though! The lightness really helps brighten up that area, but I do need a good setting powder on top of it.
This foundation also has strong flash back, but it's from the high SPF. Another reason why I had a hard time photographing this foundation using my OttLite was because I kept getting a white case that wasn't as obvious in person.
The Etude House Big Cover Cushion Concealer in Pink Peach* is a color correcting concealer in a "cushion" applicator. The pinky peach undertones help with brightening, but there's enough beige in it to make it wearable by itself. There is 0.16 ounces / 5 grams of product and retails for $13.20.
Etude House calls this a cushion concealer because of the cushiony applicator - it has a similar feel as a doe foot applicator but is more round. You just need to click the bottom of the pen and the product is dispersed through the cushion.
L to R:
Etude House Big Cover Cushion Concealer SPF 30 / PA+++ in Peach Pink
Physicians Formula Nude Wear Concealer in Nude
Clarins Instant Light Brush-On Perfector in #2
It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer in Neutral Medium
By itself, I didn't notice too much peachy pinkness but it does come out a lot more when compared to other products. From the global website, it does say that you can use it on the rest of your face but it's pretty light on my skin tone to do that. I mostly just use it under my eyes to conceal and color correct under eye circles.
My under eye area isn't particularly bad, but it did help what was there. I'm more accustomed to thinner concealers like the Physicians Formula Nude Wear Concealer and the L'oreal Studio Secrets Magic Lumi Highlighting Concealer and so this one did feel a bit thicker to me. It still applied well, but it worked the best with my fingers and also on top of bare skin.
Unlike other concealers, I liked this product better when I didn't powder. With powder, it always somehow looked drier and a bit more cakey. I wasn't exactly wow-d by this concealer, but it is from my own personal preferences. I just like more thin highlighting concealers like the ones mentioned above, but this Big Cover Cushion Concealer is pretty good for those who are looking into slightly pinky concealers with no shimmer.
Final thoughts: The formula for the Concealer BB is kind of finicky because it doesn't fully set. I can slightly feel it "sit" on my skin even with a buffing brush though. If it actually matched me, I think this product would be great for those bad skin days where I still need to go outside for a few hours. It's very high coverage and quick to apply using a brush. It does look and last better with powder, but I personally won't be wearing it much because of the color. The concealer is something I will keep using though! It works very well by itself and doesn't need to be powdered on my skin. It has more coverage than my normal go to concealers, but I have to use those in conjunction with a foundation. If your skin tone is lighter than me, I would look into the Concealer BB and get samples before committing to see how it sets on your skin. For the Cushion Concealer, I think it's a better and more full coverage version of the beloved Myabelline InstantAge Rewind Eraser Dark Circle Treatment concealers. I have tried the more pinky one too and the Etude House one is way better.
*These products were sent to me for free as PR samples as part of their Pink Bird Program. As part of their program, I get sent a box of products each month to review. All opinions are my own and 100% honest.
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